Why Branding Is Important For Your Sustainable Brand
Branding goes far beyond logos and colors to show your company’s personality.
It takes hard work, but if you’re looking for your business to stand out in today’s crowded marketplace keep reading.
What is Branding and Its Advantages?
In a nutshell, branding is the process of your business communicating to customers with hopes of being perceived in a positive way that leads to trust and business.
Compare two companies in the same market. What is the one thing that will make you choose one over the other?
You’ll usually look into a recognizable brand identity or one that’s more aesthetically pleasing. Arguably more important, you’d look for brands with a good reputation.
Here are three reasons why branding is important for your business:
1. Be Recognizable
One of the challenges businesses face is competing with other businesses offering the same product or service.
How will your business have a chance at standing out?
One way is with your brand identity. A brand identity is the visual part of your business such as the logo and colors your business will use consistently throughout a website or social. Although getting creative is encouraged, don’t get too creative where no one will understand your business’s message.
For example, when building a logo for the first time, you’d want to create an image that captures your business vision or unique elements. However, you don’t want to design a logo that only means something to you.
When in doubt simple is better. Stick to 1-2 colors and choose a design that’s clear such as a plant or animal if this is relevant to your business.
Getting your customer’s attention is only half the battle, the other half involves keeping it.
To do this you’d want to focus on brand messaging through your website copy, blog, or podcast. This allows customers to view your business on a more personal level, allowing your business to build a relationship with your customers.
2. Build trust
How do you showcase your business history, the feedback of satisfied clients, and the products you offer when you’re starting out?
Since all businesses have a website, a blog is the best option to start building a relationship with your customers. If you don’t know what types of topics to write about use keyword research tools such as Ubbersuggest to find common questions your customers are asking.
Additionally, we enjoy tools like BuzzSumo. Buzzsumo allows you to entire keywords or website URLs and sees what content is popular by social media shares.
Once you know what content is trending, write on similar topics. We’re not endorsing plagiarism. Instead, use the skyscraper method to create better content for your customers.
The problem for many business owners is that they don’t have the capacity to write content consistently. In scenarios like this, we’d recommend starting slow or working with us.
We recommend you check out our blog where we’ll dive deeper into these topics.
3. Build Loyal Customers
As you strengthen your branding with aesthetic elements and a clear-cut message, you can then focus on improving your customer’s experience with your service or product.
Instead of thinking about your next customers double down on your current or past customers. Send out surveys with incentives for your customer’s feedback. Ultimately, if your customers are happy they’ll refer you to more customers.
A consistent great customer experience will work towards your branding with a positive effect.
Good For Team Building Within The Company
A company with a stable workforce fosters a sense of belonging and loyalty in the organization.
The team identifies with the company branding and reflects on how they act and meet the company’s goals.
It also attracts top talent and helps retain their job tenure because of the following reasons:
- A clear mission, purpose, and vision of the company.
- A participatory and reactive approach to feedback.
- Inclusive with a sense of being part of an organization, not just a day-to-day job.
- It reflects a sense of pride, self-worth, unity, and camaraderie.
- It keeps the staff motivated & sends a clear direction of the company.
Stand Out From Your Competition
When you come across a listing of companies, a vetting process takes place.
The wide use of social media makes every brand compete with each other. Standing out is essential to making it to being one of the first lines of choices.
A cohesive branding approach allows you to be introduced to your customer, states what makes you different, and sends a clear message about your product.
We go through many listings and eventually choose a company to do business with.
Would you choose a brand that has a professional touch with aesthetic harmony or a brand that looks like it started yesterday?
You will most likely choose the company that puts in the effort to look organized rather than risk dealing with the one that neglected its branding image.
Have Clarity And Create Consistency
Clear branding has a huge business value for your company. Not only do you tell your customers what to expect from your products, but you also make it easier for them to choose which items they need from you.
Branding with design elements must reflect the company and have a relatively universal theme on the website, social media, and physical products.
Your customer develops an affinity for your brand and takes the shortcut route in the purchasing process. Once they engage in a positive brand experience, the customer puts their trust in your product or service.
In turn, this will impact your marketing approach, social awareness, and community visibility because you have gained customer trust over the years.
Leverage Branding For Your Business
Branding goes beyond the visual appeal of your logo, product, and website.
It allows you to build a relationship with your customers for them to perceive your business in a positive way. Be consistent with spreading your company’s message via social media, and strive to deliver great service.
In a world where starting businesses is now easier than ever, competition is invertible. The best way to stand out is by applying proper branding for your business.
When done right your business will not only stand out, but you’d be able to charge a premium for your service or product.
Now go brand like never before!